Cash for weight loss.

Cash for weight loss.A new study has shown that selling rewards programs to participants entering a weight loss program is a low cost strategy to increase both the magnitude and duration of weight loss. The study, published in the journal Social Science and Medicine, has shown that selling rewards programmes to participants entering a weight loss programme is a low cost strategy to increase both the magnitude and duration of weight loss. A team from the Duke-NUS Medical School (Duke-NUS) and Singapore General Hospital (SGH) led the research, which has implications for insurance companies and employers looking for low cost strategies to improve population health. Worldwide, overweight and obesity are increasingly prevalent conditions, which have led to the rise of non-communicable diseases such as cardiovascular disease, diabetes and cancer. They have also increased absenteeism among employees and raised private and public healthcare costs. However, they are largely preventable by making healthier food choices and engaging in regular physical activity. Yet, because people often succumb to temptation, they often fail to make healthier choices. source