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Tuesday, May 25, 2021

Developing a gender -sensitive value chain.

  Gender equality to achieve zero hunger, food security and a sustainable food systems. Developing a gender sensitive value chain will entail mapping out activities within the chain and analyzing actions of operators and key players within the chain. 

 One of the approaches commonly used to access processes and actors contributing to food systems and to determine which actions to undertake is the value chain approach. Value chains are  key components of agrifood systems and to better understand gender- based constraints a mapping of activities are necessary.  

 Activities that will monitor tasks and those assigned tasks within the food production cycle such as interactive sessions with players within the food chain  use of surveys, questionnaires and gender -based focal groups are  important to pin point constraints and also provide a platform to champion necessary actions.

               How to conduct a gender sensitive value chain analysis.?

Choose the value chain of interest then :

 1)  Carry out a gender sensitive value chain mapping by going through all activities within the chain and matching tasks against gender.

2) Identify gender based constraints along the chain .

3) Analyze the gender based constraints  and proffer solutions.


Gender equality : creating gender -sensitive value chain.

Gender equality is the fifth sustainable development goal(SDG) and to achieve zero hunger, food security with sustainable food systems there is the need for developing gender sensitive value chains.

 There is a gender -sensitive value chain frame work developed by Food and Agricultural organisation which has added 2 components to the core value chains. 

The frame work looks or analyzes the value chain based on individual and household level of involvement in the production circle.. This analysis will enumerate gender-based constraints along the production cycle as well as along nodes of production making it easy to proffer solutions.

  The adoption of the SDG goals and the execution necessitates the need to reshape and restructure our food systems to be:1) More inclusive of the marginalized population

2)Environmentally sustainable. 3)Capable of delivering healthy diets.

                 Why is gender relevant to value chains? 

48% of Agricultural labor force in the low income countries/ under developed/developing countries are women. 

The contributions of women to production and value chain development are usually not acknowledged,because  the services rendered are usually not rewarded with wages as most of the work are regarded as an extension of the domestic chores.


 Badge of completion of course.

The analysis of operations and actors within the food chain and along the production cycle will show constraints encountered by players and also give an idea how to address the constraints.

 Women  within the value chain are challenged  in terms of access to land, livestock ownership, credit facilities,  access to information,access to technology and education. These constraints are fundamental and when tackled  will create  gender sensitive value chains were contributions of women will be highlighted, addressed and rewarded.

  Empowerment is the key to developing gender-sensitive value chains,where women gain power and control over their lives and acquire  ability to make strategic choices. 

Education is a chief component of the necessary action to stop  gender -based constraints  in value chains.

 Lets access the constraints in a value chain and proffer solutions.: Cassava value chain.


Saturday, May 8, 2021

RED MEAT VALUE CHAIN: Processing And Packaging Options.

Red meat can be hygienically packaged and sold in meat shops. The packaging are usually of different parts or as specified by customers. The packaging can be in clear transparent bags that are air tight or the use of food trays for easy stacking in chillers. 


Meat can be processed further by frying, this is packaged in beautiful handy packs . The packaging can be plates,trays or decorated bags. Women in beef processing  have various ways to prepare and process beef and beef products.
 Meat can be processed into beef jerky. This is done by cutting meat into thin slices, add spices then dry to produce the jerky. This delicacy is a spicy variety of  processed red meat popularly called, KILISHI.

 The export potential of this product is very high and the profit margin is high.  The  product is light ,easy to pack and very handy to ship out.
 Spicy beef jerky.

      Other processing options?  See                           


 We have been discussing about franchising as an option in the red meat value chain.  Discussions have spanned various models of making profit in the red meat value chain from owning an abattoir to running a meat shop.

  The force of collaborations in form of franchising to grow a business is a tested and proven strategy. Crowd sourcing method can be remolded and used in the red meat value chain. Meat sharing aptly termed crowd cow.  scenario 4 

  Meat sharing and crowd cow: interested in the red meat value chain but dont fit into any other highlighted options? Then this is for you.

   Meat sharing and crowd cow; this method allows various individuals to buy parts of a cow, the cow is only slaughtered when all parts are sold. These are then dispatched to individuals or they pick up at your shop. 


Meat sharing and crowd cow is  risk free because interested buyers pay before cow is delivered.  The business strategy is crowdfunding, different individuals are paying for shares in a cow. It is the business owner that will determine price per share based on the price of cow he intends to purchase.

 The meat sharing and crowd cow needs an advertising platform to get people informed of operation. The platform will announce dates and time of crowd cow with timeline to opt -in. When the  target is reached then the business owner moves in the abattoir to slaughter and pack the beef as desired by investor.

 Advantages of this model is 1) No risk attached because you pay to opt-in. 2) No waste or loss because the client has paid and must pick up . 3) No extra cost of freezing left-overs. 4) Business is based on demand per time, no slaughtering on  assumptions. 5) Minimal cost of start -up, a social media page and means of dispatch is all you need.

Wednesday, May 5, 2021

Franchising : A business growth model.


 Franchising your business to expand frontiers and smile to the bank.. Thinking of starting a business? use the franchise method to shorten the learning curve. Are you an established brand thinking of scaling up? thinking of creating a global influence? use the franchising method, it is a win- win situation. 

  One shop, one brand scattered all over creating employment and servicing more customers then franchising is the model. 

  Franchising in agribusiness, more here

Franchising in the red meat value chain.

 How to grow your niche in the red meat value chain using the franchise model.Franchising as simple as it looks, its a powerful business tool for expansion and growth. Franchising in the red meat value chain is an easy strategy to expand the red meat value chain, in terms of investors, unemployed youths and cattle merchants.

   Franchising in the red meat value chain using meat markets and hubs as our focus. You want to tap into the red meat value chain? want to have a meat market or hub in your area? you are young but want a side hustle or you are young and unemployed with interest in red meat business? Welcome to the red meat hub.

Franchising in the red meat value chain. How will you key in to the business? Take a trip to a registered abattoir and watch operations in the mechanized abattoir. Follow through the process and link up with operators that have a brand they promote or operators that just slaughter ,cut and package for you for onward delivery to your store.

 Scenario 1: abattoir operator has a brand that sells packed beef, and beef products. Meet the operator, discuss on franchising his brand in your neighborhood and beyond. The franchisee agrees to terms of operation and he starts to collect beef,branded by abattoir operator at minimal cost.  The advantage of this model is that franchisee provides outlet, pays for startup cost  ( employers) along side other logistics, the brand expands all over.


 Dr. Henrietta Ojuri, value chain strategist.

 Scenario 2: Abattoir operator has a beef brand that markets beef an beef products. The operator creates an  investment pool by rolling out investment plans by way of franchising. The investors pay a token to join the investment pool and the operator provides branded refrigerators for investors.  Investors collect specified amount of products without paying upfront but will remit money on specified dates as stipulated in the contract.

 Advantage here is there is a pool of investors creating brand awareness all over, there is a token payable by startup and this model will  attract young entrepreneurs in the red meat value chain.

Scenario 3: There is no brand you want to hook up with but still interested? Go to the abattoir, mechanized slaughtering and hook up with operator. Buy a cow, slaughter in the mechanized line, cut to different sizes(1kg/2kg) then get a cooling van/refrigerated van to transport meat to your location. The different stages attracts costs , so how do you rejig this model? Next time, we conclude.

Franchising In Agribusiness :Leveraging on this model to create wealth.

  Franchising, in lay terms means jumping on the success train of an established brand to start a profitable business. Franchising works in various types of business ventures with the common goal of expansion and wealth creation.

 A wise man once said "if you want to go fast, go alone but if you want to go far, go with people."  How does this relate to franchising? lets see.. You are an entrepreneur,you are starting your business : brand creation, awareness and customer segmentation is no small feat. It will take time, lots of money and hours of twigging the strategy. 

   The result you desire will surely come but at what speed? at what cost? how about man power? im so sure you get the drift. Franchising on the other hand shortens this curve, you know the niche you are interested in, study the profile of the key players and then jump on the train.

  This model or the cloned version of  franchising is used by big organisations to grow their brands while creating wealth for those involved. Why is Dstv or Gotv big? yes! franchising and the cloned version of franchising is the agent close to you. This is a win-win situation.,how about KFC? same story.


 Franchising in agribusiness:  opportunities abound to jump on the train and forget about overcoming inertia issues. #Join the moving train.

 Lets look at the poultry industry: your dream is to sell processed chicken but dont have funds to start and reach your goal?  How about red meat value chain

Look at the giants in the industry, check the group with the widest coverage, check the brands that are on popular demand, visit stores/ malls/do market survey then join the moving train. Start out as a franchise to your chosen brand,and grow the business..


 Dr.Henrietta Ojuri, Value chain strategist.

 You still have the dream to start your own brand? it gets better. Learn the ropes while selling another brand, accumulate wealth and come up with a new product also in the poultry value chain that popped up as a business idea from feedback from customers. The time to use the network you have created to increase your net worth is here. 

 Franchising in agribusiness : 1) reduce start up cost. 2) Labor is reduced. 3) cost of production is zero. 4) Cost advertisement is reduced. The company already has web presence, usually your shop address will just be included in the... available at following outlets. You will just link that to your own page and in comes customers with cash.

 Franchising in agribusiness is profitable but the franchisee must be innovative to ride on the brand's success.


How can investors in agribusiness use this model to empower youths while expanding the brand?  join me next time.



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