Building social capital with social media.

Social capital is a means of bridging the gulf between people,places and events. Social media is a means of building social capital by providing a platform for effective networking, learning,e-commerce and partnerships. This platform can achieve much more by creation of community hubs,which will be micro environment influencing a set,then subset of a population thus creating a ripple effect of change in the communities,countries and world as a whole. Mark Zuckerberg says he wants Facebook users to start playing a similar role to pastors in churches, as he believes people can find a sense of purpose and support from Facebook.He recently announced a new mission for the social network, which is set to focus on growing groups and communities to “bring the world closer together”. He believes the site can be used to unite what he sees as a “divided” society, and make users feel like they are “part of something bigger”. more