Tuesday, June 6, 2017
Coca-Cola and partners to invest $ 1.7 bn in Indian agri ecosystem by 2022.
Coca-Cola and partners to invest $ 1.7 bn in Indian agri ecosystem by 2022.The Coca-Cola Company - along with its bottling partners and fruit suppliers and processors in India - will invest $ 1.7 billion in the agri ecosystem of the country over the next 5 years, spanning the entire supply chain from grove to glass through a unique concept called the Fruit Circular Economy. Close to $ 800 million of this contribution would be towards the procurement of processed fruit pulp and fruit concentrate for The Coca-Cola Company’s ever increasing portfolio of juice & juice drinks and carbonated drinks with juice products in India and the remaining would be invested towards creating the required infrastructure. The company will further expand its juice product range with the launch of Minute Maid Pulpy Mosambi on Monday. An estimated 200,000 farmers will benefit from this 5 year roadmap of sourcing fruit pulp and fruit concentrate derived out of 2.10 million tonnes of fruit. more