Antibiotic- free fish.

Antibiotic- free fish.Companies within the poultry industry have done well in promoting their products that were raised without antibiotics, while those who process pork and beef are following suit. But have you ever wondered why one major protein sector has not yet taken the opportunity to market an antibiotic-free product? Antibiotic- free fish:Once one fish company markets an antibiotic-free product, other fish companies will be apt to do the same. According to Dr. David Funderburke, chief operating officer of Cape Fear Consulting, The reason the marketplace has not yet seen any fish companies promoting a raised without antibiotics fish product, is because of the way the majority of U.S. fish consumers perceive the industry. While more than half of all fish products sold at retail in the United States come from fish farms, most consumers do not know that. Funderburke explained that consumers think all of the fish comes straight out of the ocean, and the ocean is all clean and healthy and free of antibiotics. Funderburke believes that all it will take is one fish company to introduce a raised-without antibiotics product, and its competitors will soon respond with a similar promotional campaign. source