Amazon Nipping at Its Heels, Petco Becomes a Digital Ninja.

Amazon Nipping at Its Heels, Petco Becomes a Digital Ninja. The pet industry is upwards of a $60 billion market just in the U.S., and the competition by brands to woo and win over pets and their humans has never been more fierce. It’s estimated by the ASPCA that approximately 44% of American households have at least one dog and 35% are cat households, for an estimated 78 million dogs and 85.8 million cats in the pet category. Cue Petco, which is stepping boldly into the fray and evolving the very notion of a pet store. Beyond the requisite kitty litter and dog toys, it’s now offering veterinary services, life stage-focused subscription boxes and e-commerce strategies, appealing to pet owners and creating a buttress against competitors PetSmart and king of kings, Amazon.