How the pet food industry is addressing pet dental health.

Dental diseases affects 76 % of dogs and 68 % of cats, with the primary risk factors such as increasing age and small breed size, playing directly into today’s pet-owning landscape as pets are living longer than ever, and small breed ownership is on the rise. Regular dental examinations and cleanings are the primary steps in preventing various dental ailments such as inflammation, tartar, gingivitis, periodontal disease,. Pet food manufacturers are exploring the use of treats, dental chews, water additives and specially formulated pet foods to ensure pet dental health. According to Banfield Pet Hospital’s “State of Pet Health Report 2016,” there has been a 23.3 % rise in the prevalence of dental disease in dogs since 2006, with steady growth each year . There has also been a 23.1% rise in the prevalence of dental disease in cats in the last 10 years, as well as an increase in other painful dental conditions (68.8 percent increase in stomatitis, 1,587 percent increase in tooth reabsorption). There are unexpected health complications associated with dental disease, periodontal disease has been associated with an increased risk of developing chronic kidney disease, especially in cats. According to research, if periodontal disease were eliminated, there could be up to 15,000 fewer cases of chronic kidney disease in cats in the US. According to reports, the pet care industry has opened an estimated market of 1 billion dollars by 2050, the 2015 Packaged Facts report “Pet Oral Care Products and Services in the US”, roughly 84 % of all pet oral care products are dental chews and treats, providing a significant opportunity for treat manufacturers or those dealing in specialty products to expand their products. According to Packaged Facts, only 20 % of dog owners and 11 % of cat owners brush their pets’ teeth, consumers are clearly looking to treats and similar products to help their pets maintain dental health outside of the veterinarian’s office.Consumers focused on their pets’ dental health are looking for a combination of functionality and nutrition in their dental treats and chews. They want to know that the treats are proven to help prevent dental issues, but they also want those treats to fit in with their dog or cat’s current diet. There are various products available see