Data tool helps farmers earn more cash by mapping profits.

Data tool helps farmers earn more cash by mapping profits. Growers using a precision farming software package from UK crop production specialist Hutchinsons can now compare the profitability of different fields, and even map differences within an individual field. The new Yield Performance mapping feature of the Omnia Precision Agronomy software enables growers and agronomists to analyse multiple layers of field data – including yield maps – to identify areas that are performing less well than others, thereby inform management decisions. “Generating yield maps is no more than an exercise in data collection,” says Omnia services leader Matt Ward. “It’s how this data is interpreted in conjunction with all the other factors that can affect yield that’s valuable.” more