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Thursday, July 13, 2017

Gamifying diabetes with mySugr for easy management.

Gamifying diabetes with mySugr for easy management. Austrian diabetes management start-up, mySugr has been specializing in app-based, all-around care for people with diabetes since 2012. Pioneer in gamification and creator of the diabetes monster, mySugr has already over a million registered users, is available in 52 countries and in 13 different languages. It was recently acquired by global pharmaceutical company, Roche. One third of the team has diabetes and that makes mySugr credible to the community. The mantra has always been “user first”. That will not change at all. However, with the backing from Roche they will be able to focus even more on the user's needs and not have to spend so much energy on our next funding round. Roche is now the exclusive shareholder of mySugr. It’s only been a couple of weeks since the announcement but they have been working on this for a long time. They will remain a separate legal entity and keep our platform open to other companies. The user data will be strictly contained within our legal entity. The users are excited and a 4.7-star rating in the app stores prove that. Some people who tattooed the mySugr logo on their arm,and the company have so much heart-warming user feedback about how mySugr has helped them managing their diabetes better or reducing their A1C. Healthcare professionals and big pharma companies were skeptical first but along the way we’ve convinced them.