
Agribusiness, Agriculture, Veterinary Medicine, Cassava, Garri, food security, Agritech and the Red Meat Value Chain.
Saturday, December 3, 2016
The tomato story.
The tomato is a special produce amongsts other agricultural products because of its outstanding health benefits and its money spinning potential. Nigeria is rated the 14th largest producer of tomatoes but due to post harvest losses about 45% of what is produced is lost.
This is the major reason for importation of tinned and puree tomatoes for our consumption,the recent wave of recession coupled with devaluation of naira has opened the door for better production of tomatoes and adequate handling,storage and transportation from farm to fork.
Food security efforts has also boosted this drive to ensure that what we produce is available for consumption and the excess can be processed for export thus boosting forex reserves. Tomatoes are consumed worldwide with more countries depending on it than others for sustainable growth,but the common factor is that its a potential source of revenue.
This is the story of a guy who went for an interview in a reputable organisation for the post of a cleaner,after preliminary questions and practical demonstration of how he will carry out his duties he was hired. While filling the necessary acceptance form details there was a spot for Email and he left it blank because he did not have an email account. The HR called his attention to the omission to which he replied he did not have an account and he lost the appointment. The HR explained that without an email account he does not exist and if he does not exist he cant be employed.
He left devastated and with the last $10 to his name he decided to start selling TOMATOES,he started selling door-door and within 2 hours he double his capital.This he continued going about 3-5 rounds everyday,and surely his business boomed. He was so successful that he owned chains of Tomato stores, business was booming all was good and so he decided to plan for the future via investments and insurance policies.
The rich TOMATO farmer invited the broker,who brought along necessary document for signing. The broker asked the man for his email address as he omitted it in the form;he replied he did not have one to the surprise of the broker. The broker then remarked that without an email account you are so successful, imagine what you would have become if you had one,to which the farmer replied a cleaner.
The bottom-line is this TOMATOES SELLS ;EVERYBODY NEEDS IT. The mistake was depending only on oil( email) only forgetting agriculture,now the potential is exposed. TOMATO FARMING: UNLEASHING THE POTENTIAL OF THE TOMATO.

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