A farmer from Pingdingshan, China, took drastic action to cut declining sales of watermelon.He carved characters with lucky meanings such as 'prosperity' and 'Chinese dream' onto the fruit and in 11 days he managed to sell three tonnes of watermelons which are in popular demand from passersby.
A farmer discovered the secret to ensuring his watermelons sell by carving them with sayings and mottos in beautiful calligraphy. According to the 56-year-old from Pingdingshan, central China's Henan province, he had been struggling to sell the fruit before he came up with the ingenious idea to add carvings. He said since adding works of art to his fruit, Gu Xinliang managed to sell three tonnes of watermelons in just 11 days.
The 56-year-old rural teacher grows the fruit on his 7,160-square-foot farmland. On July 20, his family dug up an acre of watermelon and set up a stall on the side of the road. A few people were interested but he sold one watermelon. By noon, he had not sold any more and used a fingernail on a watermelon to practice calligraphy. He found that the effect of the carving was quite good so he carved two of the fruit and put them on display. They were soon snapped up by passersby.
Gu Xinliang said: 'Lettering on the watermelon takes time and carving a word takes around ten minutes.' But taking the time out to add the letterings meant that people were soon purchasing the fruit.Longevity and a snake: The man thought of the idea while he was sitting waiting for customers to buy his watermelons.
He carved the entire lot with characters meaning 'Chinese dream' and 'prosperity.' Gu Xinliang says after adding art to the watermelons, he sold 3,000 kilograms (6,610 pounds) in just 11 days. He also sold the remainder of his crop of cantelopes. He says: 'I had no idea that by writing blessings on watermelons, I would soon sell out.'
Xinliang says growing up he was fond of calligraphy but his family didn't have enough money to buy the necessary books and pens for him to practice the skill. However the popularity of the carved watermelons have had an impact on his health. culled from dailymail.co.uk
A farmer from Pingdingshan, China, took drastic action to cut declining sales of watermelon.He carved characters with lucky meanings such as 'prosperity' and 'Chinese dream' onto the fruit and in 11 days he managed to sell three tonnes of watermelons which are in popular demand from passersby.
A farmer discovered the secret to ensuring his watermelons sell by carving them with sayings and mottos in beautiful calligraphy. According to the 56-year-old from Pingdingshan, central China's Henan province, he had been struggling to sell the fruit before he came up with the ingenious idea to add carvings. He said since adding works of art to his fruit, Gu Xinliang managed to sell three tonnes of watermelons in just 11 days.
The 56-year-old rural teacher grows the fruit on his 7,160-square-foot farmland. On July 20, his family dug up an acre of watermelon and set up a stall on the side of the road. A few people were interested but he sold one watermelon. By noon, he had not sold any more and used a fingernail on a watermelon to practice calligraphy. He found that the effect of the carving was quite good so he carved two of the fruit and put them on display. They were soon snapped up by passersby.
Gu Xinliang said: 'Lettering on the watermelon takes time and carving a word takes around ten minutes.' But taking the time out to add the letterings meant that people were soon purchasing the fruit.Longevity and a snake: The man thought of the idea while he was sitting waiting for customers to buy his watermelons.
He carved the entire lot with characters meaning 'Chinese dream' and 'prosperity.' Gu Xinliang says after adding art to the watermelons, he sold 3,000 kilograms (6,610 pounds) in just 11 days. He also sold the remainder of his crop of cantelopes. He says: 'I had no idea that by writing blessings on watermelons, I would soon sell out.'
Xinliang says growing up he was fond of calligraphy but his family didn't have enough money to buy the necessary books and pens for him to practice the skill. However the popularity of the carved watermelons have had an impact on his health. culled from dailymail.co.uk
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