Novel proteins can fight pet obesity.

Novel proteins often have lower calorie and fat contents than conventional protein sources.Novel proteins can fight the pet obesity epidemic, suggests Mark J. Mendal, founder of Pet Proteins, Novel proteins, such as venison, often have lower calorie and fat contents than conventional protein sources, such as beef. Within the past few decades,pet food manufacturers’ options for providing protein, omega-3 fatty acids and other nutrients in their products have grown dramatically. Just as people have come to embrace a wider variety of foods on their plates, so too have pet owners started serving non-traditional meats and plants to their dogs and cats. Once unheard of ingredients, including kangaroo, hemp and insects have all found their way into pets’ dishes. Novel proteins in particular have become popular. watch