US pet food market report reveals pet humanization trend.

US pet food market report reveals pet humanization trend. A US pet food market report has revealed that sales of pet treats have outpaced both dog and cat food.Interest in rewarding and even spoiling pets may be encouraging higher spending on treats among American pet owners. A US pet food market report from market intelligence agency Mintel reveals that sales of pet treats have outpaced both dog and cat food over the last five years, with treats sales increasing by 29 percent between 2012-17 to reach US$4.39 billion. Meanwhile, dog food sales grew eight percent between 2012-17 to reach US$11.8 billion, while cat food sales increased 11 percent to reach US$6.83 billion during the same timeframe. more