What if work could be more like Facebook?

What if work could be more like Facebook? Israeli startup Hoop aims to banish the work-life balance by bringing a social network to workplace communications. Rachel Mendelovich thinks work should be more like Facebook. Her new company, Hoop, aims to bring the kind of shared interest groups that make social-media sites so irresistible to the business world, in order to improve corporate culture and improve employee recruitment and retention.