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Monday, April 24, 2017


Social-media-is-key-to-rebranding-egg-farming.Egg farming needs a new brand, and social media is the place to promote it, according to Hinda Mitchell of Inspire PR Group.Facebook, Twitter, Instagram, Pinterest, Snapchat and LinkedIn are the most important social media networks for companies to use because of their popularity and the level of engagement available on them. Mitchell said consumers and industry allies are using social networks, but so are those opposed to farming, as well as elected officials and regulators, so it is important for egg companies to have a digital presence. Rebranding egg farming starts with mobilizing the brand of each individual egg farmer, “What are your brand attributes? What makes you unique? What benefit do you deliver that no one else does? How do you connect what matters to you to what matters to your customer?” Continue

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