Patagonia and Chris Malloy Made a Film About Agriculture .

Although climate change is a natural occurrence, the cause for alarm isn’t the fact that it’s changing, it’s the speed at which it’s doing so. Humans have created a life so full of comfort that it’s destroying the place we all call home, and the way we eat isn’t helping. Our farming habits are turning the fragile ecological balance upside down, and it’s all coming to a head. Patagonia, Chris Malloy, and Farm League got together to make a film about it. It’s called Unbroken Ground. The film “explains the critical role food will play in the next frontier of our efforts to solve the environmental crisis… [and] explores four areas of agriculture that aim to change our relationship to the land and oceans. Most of our food is produced using methods that reduce biodiversity, decimate soil and contribute to climate change. We believe our food can and should be a part of the solution to the environmental crisis – grown, harvested and produced in ways that restore our land, water and wildlife. The film tells the story of four groups that are pioneers in the fields of regenerative agriculture, regenerative grazing, diversified crop development and restorative fishing.” The film is part of Patagonia’s Provisions project, which, the words of founder Yvon Chouinard does a few things: “It only makes sense that we’d want to share some of our favorite food with our customers,” he wrote. “But that’s just the beginning; we also believe there is great opportunity—and an urgent need—for positive change in the food industry. With Patagonia Provisions, our goals are the same as with everything we do: We aim to make the best product, cause no unnecessary harm, and perhaps most important, inspire solutions to the environmental crisis.” continue