CHICKEN AND MILLENNIUM DEVELOPMENT GOALS!!!

The poultry value chain holds the key to sustainable millennium goals and food security. Chicken and eggs are nutrient packed with various minerals and vitamins essential for growth and development.

 The nutritional needs of children can be provided by incorporating eggs and chicken in their food.The MDG, to achieve universal basic education can be accomplished by encouraging children to go to school,by providing a meal /day for pupils.

 The school feeding programme can utilize eggs and chicken in the packaged food,this will enhance growth and development, proper brain development,with good muscle development. This will keep the children in school,healthy,strong and eager to learn. 

 The training in poultry rearing and production can achieve four of the MDGS;

 1) eradicate poverty.2)reduce child mortality, 3)improve maternal health and 4 )encourage universal primary education. 

When low income earners are empowered with starting stock,trained in poultry keeping, not only will they have balanced meals but also generate income from sale of products. Training and establishment of mini poultry in schools, will provide the eggs and chicken for the feeding programme. This will also generate income for school,thus expanding the stock.

This initiative will also boost the school agric project,as more students will be interested in poultry rearing.This they can replicate in their communities thus eradicating poverty,reduce child mortality and prevent maternal death. Get chicky and ensure food security.!!!!

STARTING A BUSINESS IN A SECTOR OF POULTRY VALUE CHAIN!!!!

Chicken can be processed into various products,with each product adding more value to the consumer.Thinking of investing some money?? why not look at the numerous possibilities in the poultry industry. Chicken can be processed into rich products that bring more you more money and introduce healthy products to the table. Thinking of a healthy snack,that is readily available? then think about chicken snacks!!!. Chicken can be fried,grilled and per boiled and sold as snacks or precooked meals. CHICKEN PROCESSING; start a home based business selling fried chicken,peppered and curry chicken.This can be packaged and sold in super stores . The chicken could be shredded and salted and packaged for chicken sandwich,yes .Start a home based sandwich business,and make mega income by supplying to offices,hotels and yes;school feeding programme. Chicken processing and packaging has enormous potentials, think of investing in the value chain. Chicken delight!!! get chicky and make money.!!!!!

CHICKEN; GIVING MUCH MORE VALUE.

Chicken can be processed and packaged in so many ways,bring more value with each production.Investors can access this chain at all the highlighted levels and profit at all stages. The common method is to raise poultry,and process in a slaughter line/abattoir and sell as frozen chicken. Chicken can be processed and branded and sold to food vendors,eating joints e.t.c.The chicken could be plain,that is ordinary processing and packaging.It could also be flavored/seasoned before packaging.This processing/packaging will include the sale of chicken as 1) marinated chicken. 2) barbecue chicken. 3)smoked chicken. 4) chicken sausages. 5)chicken fingers. 6) Minced chicken. 7) grounded chicken. 8)grilled chicken. 9)fried/per boiled chicken. 10) chicken balls. Chicken can also be canned and sold as 1) chicken in oil. 2) chicken in sauce(pepper,tomato, gravy) 3) chicken in broth. 4) chicken in brine. These products can be sold as a product on its own and they are also raw materials for other products such as chicken pie,chicken rolls.

OPENING UP THE POULTRY VALUE CHAIN.

INVESTING IN POULTRY.

The poultry value chain is a lucrative venture, with so many investment opportunities. This is an overview of the value chain, emphasizing the money making potentials and viability of project. Training; interested individuals will undergo training, where they will be exposed to the technicalities of proper rearing and production of poultry. The interested individuals are trained in modern methods and handling of birds. The training will also be refresher courses for those with limited knowledge of poultry, this is to ensure the project is kicked off on right footing. INVESTORS AT THIS LEVEL ; 1) Agricultural institutes with training facilities. 2) Agricultural colleges/training schools. 3) International organizations with exchange programmes with the aim of technology transfer. Production; this refers to the rearing of various poultry such as broilers, layers, cockerels, turkeys, quails and guinea fowls. The area of production will depend on the market the producer is targeting or season at hand.

INVESTMENT OPPORTUNITIES IN POULTRY VALUE CHAIN.

AGRIBUSINESS: CHICKEN ; YOUR HEALTH AND YOUR WALLET.

Chicken presented as broilers,layers and cockerels are all part of the poultry value chain.Each aspect of production has numerous advantages with potential investment opportunities.Investing in the poultry value chain could be at any of the following levels ; short term,long term and seasonal. The investment opportunities are at the following points; production,processing,packaging,product marketing ,distribution( transportation) and sales.The main source of production is the chicken,thus the need to show case the benefits derived from consuming chicken. WHY EAT CHICKEN ??? Chicken is a rich source of protein, which is essential for growth and muscle development.Chicken supports a healthy body weight,thus can be a tool for weight loss programme. It also has less saturated fat and its also a good source of omega-3 -fatty acids. Chicken contains vitamin B6 ,this helps to reduce circulating levels of homo cysteine which has been linked to heart attack.The niacin content in chicken helps lower cholesterol level,thus reducing risk of heart attack.Niacin also prevents cancer and DNA damage. Chicken is rich in phosphorus ,this is essential for teeth and bone development as well as proper functioning of kidney,liver and the central nervous system. A diet rich in chicken will prevent osteoporosis and arthritis.The selenium in chicken is essential for metabolic performance of the thyroid , and proper functioning of hormones and immune system. Chicken boosts metabolism because of the high level of vitamin B6 ,which encourages enzymes and metabolic cellular reactions.This vitamin maintains blood vessel integrity,changes liver metabolism thus encouraging rapid burning of calories. Chicken contains retinol,alpha and beta carotene and lycopenes which are vitamin A precursors,this ensures perfect eyesight.Chicken also contains vitamin B2; essential for healthy tissue growth . Chicken can be used as an antidepressant,also to relieve stress; chicken has high levels of tryptophan which is a precursor of serotonin.Serotonin enhances mood,blasts stress and helps to prevent insomnia. Chicken has high levels of vitamin B5 which gives a calming effect on the body,thus relieves stress.Magnesium is in high values in chicken ,helps reduce PMS and fight mood swings.The zinc rich nature of chicken helps boost testosterone level as well as sperm production. Chicken has immense benefits for healthy living,thus preventing unnecessary trips to the doctor.Eating chicken can be fun -filled as there are varieties to the dish,thus making chicken a delight every time.