AGRIBUSINESS: CHICKEN ; YOUR HEALTH AND YOUR WALLET.

Chicken presented as broilers,layers and cockerels are all part of the poultry value chain.Each aspect of production has numerous advantages with potential investment opportunities.Investing in the poultry value chain could be at any of the following levels ; short term,long term and seasonal. The investment opportunities are at the following points; production,processing,packaging,product marketing ,distribution( transportation) and sales.The main source of production is the chicken,thus the need to show case the benefits derived from consuming chicken. WHY EAT CHICKEN ??? Chicken is a rich source of protein, which is essential for growth and muscle development.Chicken supports a healthy body weight,thus can be a tool for weight loss programme. It also has less saturated fat and its also a good source of omega-3 -fatty acids. Chicken contains vitamin B6 ,this helps to reduce circulating levels of homo cysteine which has been linked to heart attack.The niacin content in chicken helps lower cholesterol level,thus reducing risk of heart attack.Niacin also prevents cancer and DNA damage. Chicken is rich in phosphorus ,this is essential for teeth and bone development as well as proper functioning of kidney,liver and the central nervous system. A diet rich in chicken will prevent osteoporosis and arthritis.The selenium in chicken is essential for metabolic performance of the thyroid , and proper functioning of hormones and immune system. Chicken boosts metabolism because of the high level of vitamin B6 ,which encourages enzymes and metabolic cellular reactions.This vitamin maintains blood vessel integrity,changes liver metabolism thus encouraging rapid burning of calories. Chicken contains retinol,alpha and beta carotene and lycopenes which are vitamin A precursors,this ensures perfect eyesight.Chicken also contains vitamin B2; essential for healthy tissue growth . Chicken can be used as an antidepressant,also to relieve stress; chicken has high levels of tryptophan which is a precursor of serotonin.Serotonin enhances mood,blasts stress and helps to prevent insomnia. Chicken has high levels of vitamin B5 which gives a calming effect on the body,thus relieves stress.Magnesium is in high values in chicken ,helps reduce PMS and fight mood swings.The zinc rich nature of chicken helps boost testosterone level as well as sperm production. Chicken has immense benefits for healthy living,thus preventing unnecessary trips to the doctor.Eating chicken can be fun -filled as there are varieties to the dish,thus making chicken a delight every time.