POULTRY PIE!!!!

Which piece resonant with you??? Blue represents……production phase. These accounts for all poultry specie, feed, medication, cages, vaccines and drugs. Red represents….processing phase; these accounts for slaughtering, processing and packaging. These include all products from processing chicken. Green represents ……..marketing phase; accounts for all marketing routes, vehicles and channels of marketing. Purple represents…..distribution phase; to stores, cold rooms, food vendors and retailers. Which piece is yours??? Claim it now, and enjoy.

MONEY MAKING OPPORTUNITIES IN THE POULTRY VALUE CHAIN.

There are sub sections in the chain that can be investment opportunities :1) Training: here investors can train on poultry rearing and production.The investors will train and encourage small,medium scale and large scale production. The training will encompass all aspects of production including proper branding and marketing.The participants will also train more people and employment opportunities will be created. 

The graduates are tracked and in constant touch with training institutes,this will generate a data pool for the organization. The data generated will give adequate information about the production status,success of project will be monitored,easy access to drugs,feed and vaccines.This data will be used to pool information regarding location,capacities and also as performance indicators,which will be a springboard for expansion and export opportunities. 

 Production, these are the graduates that set up the farms.The production could be broilers,cockerels,layers and turkeys.The type of production depends on the individual and target market. I have highlighted the advantages in previous posts,check them out. 

 2) Processing: here investors have a wide array to choose from. Packaging: the processors using the slaughter line can produce and package chicken in branded bags.The packaging could be plain chicken or spiced/flavored.The processor could go into production of spice chicken such as marinated chicken,curry chicken,per boiled chicken, and chicken parts packaging. 

 The 2nd level of investment here will be processing the chicken into new products such as a)sausages b)minced chicken c)chicken kebabs d) chicken nuggets e) chicken fingers f)chicken fillings. Investors here will profit from production and sale of these products.Investors could be manufacturers of these machines, suppliers of processing equipment or the producers of these products. 

 The 3rd level of production in the processing is the canning segment; here the chicken is processed into various products and presented in cans. The chicken can be processed and canned in tomato sauce, oil or just broth. 

 The next phase of investment is 3)Transportation: here investors supply various cooling vans to transport the products.The transport is not only cooling vans but properly aired cars,trucks and buses to transport other products to the market. 

 Investors could also access this chain,by utilizing waste from the chicken. 

Waste to wealth initiative 

 The waste from birds are directed to bio digester to produce electricity. Feathers from the birds are processed,colored and used as decor,fashion accessories,clothing ornaments;investors here have both local and international market. The feed makers can also benefit from chain by processing the blood,making it into blood meal and including it as feed ingredients  

Marketing: investors form a network from producers to processors.This will provide the necessary supply of products for onward distribution to supermarkets,stores,offices e.t.c. Investors in this chain have a wide array to choose from,with money making opportunities at every level.

Education,branding and marketing are vital keys to success of this venture,and investors here will need to embrace them. Start today!!! get involved!!!!

CHICKEN; GIVING MUCH MORE VALUE.

Chicken can be processed and packaged in so many ways,bring more value with each production.Investors can access this chain at all the highlighted levels and profit at all stages. The common method is to raise poultry,and process in a slaughter line/abattoir and sell as frozen chicken. Chicken can be processed and branded and sold to food vendors,eating joints e.t.c.The chicken could be plain,that is ordinary processing and packaging.It could also be flavored/seasoned before packaging.This processing/packaging will include the sale of chicken as 1) marinated chicken. 2) barbecue chicken. 3)smoked chicken. 4) chicken sausages. 5)chicken fingers. 6) Minced chicken. 7) grounded chicken. 8)grilled chicken. 9)fried/per boiled chicken. 10) chicken balls. Chicken can also be canned and sold as 1) chicken in oil. 2) chicken in sauce(pepper,tomato, gravy) 3) chicken in broth. 4) chicken in brine. These products can be sold as a product on its own and they are also raw materials for other products such as chicken pie,chicken rolls.

AGRIBUSINESS: CHICKEN ; YOUR HEALTH AND YOUR WALLET.

Chicken presented as broilers,layers and cockerels are all part of the poultry value chain.Each aspect of production has numerous advantages with potential investment opportunities.Investing in the poultry value chain could be at any of the following levels ; short term,long term and seasonal. The investment opportunities are at the following points; production,processing,packaging,product marketing ,distribution( transportation) and sales.The main source of production is the chicken,thus the need to show case the benefits derived from consuming chicken. WHY EAT CHICKEN ??? Chicken is a rich source of protein, which is essential for growth and muscle development.Chicken supports a healthy body weight,thus can be a tool for weight loss programme. It also has less saturated fat and its also a good source of omega-3 -fatty acids. Chicken contains vitamin B6 ,this helps to reduce circulating levels of homo cysteine which has been linked to heart attack.The niacin content in chicken helps lower cholesterol level,thus reducing risk of heart attack.Niacin also prevents cancer and DNA damage. Chicken is rich in phosphorus ,this is essential for teeth and bone development as well as proper functioning of kidney,liver and the central nervous system. A diet rich in chicken will prevent osteoporosis and arthritis.The selenium in chicken is essential for metabolic performance of the thyroid , and proper functioning of hormones and immune system. Chicken boosts metabolism because of the high level of vitamin B6 ,which encourages enzymes and metabolic cellular reactions.This vitamin maintains blood vessel integrity,changes liver metabolism thus encouraging rapid burning of calories. Chicken contains retinol,alpha and beta carotene and lycopenes which are vitamin A precursors,this ensures perfect eyesight.Chicken also contains vitamin B2; essential for healthy tissue growth . Chicken can be used as an antidepressant,also to relieve stress; chicken has high levels of tryptophan which is a precursor of serotonin.Serotonin enhances mood,blasts stress and helps to prevent insomnia. Chicken has high levels of vitamin B5 which gives a calming effect on the body,thus relieves stress.Magnesium is in high values in chicken ,helps reduce PMS and fight mood swings.The zinc rich nature of chicken helps boost testosterone level as well as sperm production. Chicken has immense benefits for healthy living,thus preventing unnecessary trips to the doctor.Eating chicken can be fun -filled as there are varieties to the dish,thus making chicken a delight every time.