This Snack Company Grew Quickly Out of a Dorm Room After It Sold Its Products to Tech Companies

.This Snack Company Grew Quickly Out of a Dorm Room After It Sold Its Products to Tech Companies. Rip Pruisken, co-founder of snack maker Rip Van Wafels, runs his company like a technology maker: constantly trying to iterate and improve on the original product. "Technology is developing quickly, but food is also a form of technology," he says. “If something was invented 70 years ago, that's great, that's awesome, but you have to improve upon it." It's not like his company's products, a wafer-like cookie based on Dutch treats called stroopwafels, need to be improved. Rip Van Wafels is already sold in 12,000 stores, including Fairway and Starbucks, as well as available in the kitchens of big tech firms, including Square. But Pruisken won't rest on Rip Van's six successful years of business. "There's so many brands and there's so much innovation,” he says. "The idea is to basically launch every two years a healthier product but still maintain the taste and design."