AGRIBUSINESS: An Entrepreneur Quickly Grew His Chickpea Pasta Company by Being Scrappy and Bold .

AGRIBUSINESS: An Entrepreneur Quickly Grew His Chickpea Pasta Company by Being Scrappy and Bold . Brian Rudolph said he had a pretty simple realization about four years ago: The 23-year-old didn't have to launch a technology company. Instead, he figured that he could create a company around a homemade pasta he had been making out of chickpeas, since regular pasta hurt his stomach. So in 2014 he partnered with his brother Scott and launched Banza, where he had the chance to employ many of the tactics used in the tech industry. Banza, which says its products have "double the protein, four times the fiber and nearly half the net carbs" compared to typical pasta, has proven to be a success. A year after its launch, the product landed on store shelves, and it was named one of 2015's best inventions by Time Magazine. The brand can now be found in 10,000 U.S. stores, including Target, Walmart and Whole Foods.