Meat is made from plants..

Meat is made from plants, says Lightlife in new plant-based protein campaign: So cut out the...: How do you market plant protein? Until recently, it was all about ‘vegetarian’ options, ‘meat analogs’ or ‘meat-alternatives’, says Lightlife Foods, but today, marketers are presenting their plant-based wares as the first – and best - choice for what to have for dinner tonight.