Friday, October 16, 2015

MONEY MAKING OPPORTUNITIES IN THE POULTRY VALUE CHAIN.

There are sub sections in the chain that can be investment opportunities :1) Training: here investors can train on poultry rearing and production.The investors will train and encourage small,medium scale and large scale production. The training will encompass all aspects of production including proper branding and marketing.The participants will also train more people and employment opportunities will be created. 

The graduates are tracked and in constant touch with training institutes,this will generate a data pool for the organization. The data generated will give adequate information about the production status,success of project will be monitored,easy access to drugs,feed and vaccines.This data will be used to pool information regarding location,capacities and also as performance indicators,which will be a springboard for expansion and export opportunities. 

 Production, these are the graduates that set up the farms.The production could be broilers,cockerels,layers and turkeys.The type of production depends on the individual and target market. I have highlighted the advantages in previous posts,check them out. 

 2) Processing: here investors have a wide array to choose from. Packaging: the processors using the slaughter line can produce and package chicken in branded bags.The packaging could be plain chicken or spiced/flavored.The processor could go into production of spice chicken such as marinated chicken,curry chicken,per boiled chicken, and chicken parts packaging. 

 The 2nd level of investment here will be processing the chicken into new products such as a)sausages b)minced chicken c)chicken kebabs d) chicken nuggets e) chicken fingers f)chicken fillings. Investors here will profit from production and sale of these products.Investors could be manufacturers of these machines, suppliers of processing equipment or the producers of these products. 

 The 3rd level of production in the processing is the canning segment; here the chicken is processed into various products and presented in cans. The chicken can be processed and canned in tomato sauce, oil or just broth. 

 The next phase of investment is 3)Transportation: here investors supply various cooling vans to transport the products.The transport is not only cooling vans but properly aired cars,trucks and buses to transport other products to the market. 

 Investors could also access this chain,by utilizing waste from the chicken. 
Waste to wealth initiative 
 The waste from birds are directed to bio digester to produce electricity. Feathers from the birds are processed,colored and used as decor,fashion accessories,clothing ornaments;investors here have both local and international market. The feed makers can also benefit from chain by processing the blood,making it into blood meal and including it as feed ingredients  

Marketing: investors form a network from producers to processors.This will provide the necessary supply of products for onward distribution to supermarkets,stores,offices e.t.c. Investors in this chain have a wide array to choose from,with money making opportunities at every level.

Education,branding and marketing are vital keys to success of this venture,and investors here will need to embrace them. Start today!!! get involved!!!!

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