INVESTING IN POULTRY VALUE CHAIN.

Production overview of the poultry-value chain. The value chain encompasses the following poultry species; cockerel, layers , turkeys and broilers. The emphasis of this project is on intensive broiler production because of the rapid return on investment. The advantages of this venture are as follows; 1) Production span is 42-days. 2) Low capital investment. 3) Large market. 4) High turn-over of investment. The broiler production is a profitable venture that is not labour intensive; also the cost of medication is limited because of the length of production. This is also an added advantage as it will further reduce overhead costs and the benefits of this venture are tapped faster than in other poultry species. The processing aspect will involve machines that work at high capacity to process birds in large numbers within a short time. The venture will also promote partnership with other producers, who can use the facility at a fee. This will also be another point of wealth generation, as the cost of the machines will be recovered within a short time. Investors in this value-chain have the rapid return on investment as an advantage because financial institutions have short-term loans that will benefit them.

BOVINE TUBERCULOSIS.

BEEF PROCESSING AND PACKAGING.

The success of this venture is hinged on slaughtering healthy animals and processing in an hygienic environment. This is rounded off with proper packaging and transportation,which will result in wholesome beef fit for human consumption.

FOOD FRAUD IN THE RED MEAT INDUSTRY.

Pictures above shows how #butchers cut corners, holes made in the carcass and filled with water to make up desired weight requested by customers. This practice is also done with the lungs, these are inflated and water is poured to increase the weight.

food fraud in pig industry.

Chinese officials convicted of pig subsidy fraud

US researchers uncover mislabelled meat in two studies

US researchers uncover mislabelled meat in two studies

FOOD FRAUD IN BEEF PROCESSING PLANT.

Beef processing and handling is riddled with a lot of challenges, ranging from lack of insurance policy to lack of compensation to butchers who have their animals condemned.

The food industry has faced with a lot of challenges and all hands must be on deck to ensure that the proper protocols are enforced. The food fraud saga rocking some countries has resulted in several food recalls and a larger percentage of the populace are changing their dietary preferences. 

Sharp practices are employed by processors to ensure they make profit to the detriment of consumers. 

 Have you gone to the market to buy beef weighing a particular KG,but when you leave on kitchen unit you discover a reduction in size? or you cut up the beef and when its done you discover a dramatic reduction? well!!! welcome to food fraud arena. 

The carcass is usually punctured and water is poured in the carcass to increase the weight.When you ask processors to supply beef at a particular weight,they simply add water to make up for the short fall and break even. #change it # new paradigm # better processing # meat inspection laws.# new breed butchers.