INVESTING IN POULTRY VALUE CHAIN.

Production overview of the poultry-value chain. The value chain encompasses the following poultry species; cockerel, layers , turkeys and broilers. The emphasis of this project is on intensive broiler production because of the rapid return on investment. The advantages of this venture are as follows; 1) Production span is 42-days. 2) Low capital investment. 3) Large market. 4) High turn-over of investment. The broiler production is a profitable venture that is not labour intensive; also the cost of medication is limited because of the length of production. This is also an added advantage as it will further reduce overhead costs and the benefits of this venture are tapped faster than in other poultry species. The processing aspect will involve machines that work at high capacity to process birds in large numbers within a short time. The venture will also promote partnership with other producers, who can use the facility at a fee. This will also be another point of wealth generation, as the cost of the machines will be recovered within a short time. Investors in this value-chain have the rapid return on investment as an advantage because financial institutions have short-term loans that will benefit them.