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Harness the power of crowd sourcing to improve your business.

 

How to use the power of the crowd to start a business, scale and dominate your sector.

The most successful businesses are built on aggregation, a combination of various teams to deliver a product or service. Business success is about people, process and the tools.

As businesses have become more aware of both the popularity and effectiveness of crowd sourcing, new tools, platforms and strategies have emerged to adopt the practice more effectively.

How do you want to combine the factors of production intelligently to solve a friction in the market? How do you built a relevant team with your tools?

 The world today is a global village creating more opportunities for collaboration.

You want to start a business,solve a problem or create an exceptional product? use the crowd sourcing technique. Do you know why apple products are  highly rated ? a crowd sourcing technique. Getting the very best into your business by understanding the customer experience.

Top brands like Pepsi, Coca-Cola and Oreo are turning to the crowd. It’s not only the popular (and cheap) thing to do. It’s good marketing.

“It is simply becoming attractive because it’s a way of getting ideas through others,” said Ryan Mack, director of strategy at Carrot Creative, a social agency. “No one understands brands better than consumers and the best ideas aren’t necessarily coming from the marketing professionals. The idea is to tap into the collective knowledge of consumers.”

Digital transformation: the future is here.

 

 The collective intelligence of crowds is increasingly becoming a tool for solving various issues for many companies and organizations. However, these are often very specific and secondary tasks. More positively, at least three inherent factors give collective intelligence truly enormous potential for solving the most important and complicated business issues. 

 Collective intelligence’s power sources.

 1)Diversity It is impossible to foresee in advance what kind of life or professional experience, what features of people’s thinking and mentality, will be useful in solving a particular non-standard task. Non-standard tasks are so called because there is no pre-known list of standard competencies with which they can be solved. Sometimes it seems to a company that in order to solve its issue, it needs people with the competencies of perhaps a lawyer or an architect (because this was the case with previous tasks). However, it could turn out that a veterinarian or an art critic will be able to provide a solution. The more diverse the crowd, the more chances of success through using collective crowd intelligence.

2) Resource sharing. Putting in fractions of resources to acquire a product, properties or business stocks. Starting a venture in agribusiness with zero capital, crowd cow is the model. 

3) Scaling and expansion Sometimes it is necessary to find new categories of consumers or new sales markets for the goods or services produced by a company. A crowd consisting of people of different nationalities, ages and professions will be able to deliver various options for solving this task in the best way.

Agribusiness: creating innovative products using S.C.A.M.P.E.R.

What is S.C.A.M.P.E.R? This is a creativity tool employed when brainstorming on new product ideas or improving on current products and services. S.C.A.M.P.E.R is an acronym for

 

  S. substitute: what can you change in the product or resources now? 

                       What other product or process could you use? 

                        What rules could you substitute? 

                       can the product be used somewhere else? 

                           can the product be a substitute for something else? 

 C. Combine: what will happen if you combine this product with something else? 

                         what can you combine to maximize the uses of the product? 

 A. Adapt :How to adapt or adjust product to serve another purpose.

 M.Modify : What can you add to product to change the customer experience and create more value. 

 P.Put to another use: create a new way to use product. 

 E. Eliminate:Change some aspects of products, eliminate features not customer centric. 

 R.Reverse:what will happen if you changed the process,how can you re-organize the process or product? 

 This tool is what birthed the Garri revolution. 

1) Substituted garri with corn and produced Cassava flakes. 

2) Combined garri with other ingredients to make bread, cakes and chin-chin. 

3)Adapt: fortifying yellow garri to make extraordinary products.

 4)Modify:packaging garri with peanuts,sugar and milk= Garri on the go! into handy packs for export purposes. 

5)Put to another use: garri puff-puff, garri akara.

 6) Eliminate the notion that you can only drink garri and make eba.

 7)Reverse, reorganize the garri production cycle.

Agribusiness: startup in the meat industry.

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