The most successful businesses are built on aggregation, a combination of various teams to deliver a product or service. Business success is about people, process and the tools.
As businesses have become more aware of both the popularity and effectiveness of crowd sourcing, new tools, platforms and strategies have emerged to adopt the practice more effectively.
How do you want to combine the factors of production intelligently to solve a friction in the market? How do you built a relevant team with your tools?
The world today is a global village creating more opportunities for collaboration.
You want to start a business,solve a problem or create an exceptional product? use the crowd sourcing technique. Do you know why apple products are highly rated ? a crowd sourcing technique. Getting the very best into your business by understanding the customer experience.
Top brands like Pepsi, Coca-Cola and Oreo are turning to the crowd. It’s not only the popular (and cheap) thing to do. It’s good marketing.
“It is simply becoming attractive because it’s a way of getting ideas through others,” said Ryan Mack, director of strategy at Carrot Creative, a social agency. “No one understands brands better than consumers and the best ideas aren’t necessarily coming from the marketing professionals. The idea is to tap into the collective knowledge of consumers.”
