S. substitute: what can you change in the product or resources now?
What other product or process could you use?
What rules could you substitute?
can the product be used somewhere else?
can the product be a substitute for something else?
C. Combine: what will happen if you combine this product with something else?
what can you combine to maximize the uses of the product?
A. Adapt :How to adapt or adjust product to serve another purpose.
M.Modify : What can you add to product to change the customer experience and create more value.
P.Put to another use: create a new way to use product.
E. Eliminate:Change some aspects of products, eliminate features not customer centric.
R.Reverse:what will happen if you changed the process,how can you re-organize the process or product?
This tool is what birthed the Garri revolution.
1) Substituted garri with corn and produced Cassava flakes.
2) Combined garri with other ingredients to make bread, cakes and chin-chin.
3)Adapt: fortifying yellow garri to make extraordinary products.
4)Modify:packaging garri with peanuts,sugar and milk= Garri on the go! into handy packs for export purposes.
5)Put to another use: garri puff-puff, garri akara.
6) Eliminate the notion that you can only drink garri and make eba.
7)Reverse, reorganize the garri production cycle.
