We have been discussing about franchising as an option in the red meat value chain. Discussions have spanned various models of making profit in the red meat value chain from owning an abattoir to running a meat shop.
The force of collaborations in form of franchising to grow a business is a tested and proven strategy. Crowd sourcing method can be remolded and used in the red meat value chain. Meat sharing aptly termed crowd cow. scenario 4
Meat sharing and crowd cow: interested in the red meat value chain but dont fit into any other highlighted options? Then this is for you.
Meat sharing and crowd cow; this method allows various individuals to buy parts of a cow, the cow is only slaughtered when all parts are sold. These are then dispatched to individuals or they pick up at your shop.
Meat sharing and crowd cow is risk free because interested buyers pay before cow is delivered. The business strategy is crowdfunding, different individuals are paying for shares in a cow. It is the business owner that will determine price per share based on the price of cow he intends to purchase.
The meat sharing and crowd cow needs an advertising platform to get people informed of operation. The platform will announce dates and time of crowd cow with timeline to opt -in. When the target is reached then the business owner moves in the abattoir to slaughter and pack the beef as desired by investor.
Advantages of this model is 1) No risk attached because you pay to opt-in. 2) No waste or loss because the client has paid and must pick up . 3) No extra cost of freezing left-overs. 4) Business is based on demand per time, no slaughtering on assumptions. 5) Minimal cost of start -up, a social media page and means of dispatch is all you need.
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