MUSIC AND THE POULTRY VALUE CHAIN.

The food industry is experiencing a lot of innovations with various researches on going to improve the quality and quantity of products within a stipulated time. A farmer has incorporated the use of classical music in his turkey production. He decided to incorporate the music to stabilize his birds, when he discovered they were uncomfortable/ restless. He started playing classical music to the poults and he discovered that it improved their health and happiness. He has now attracted more visitors to his farm, as they can hear the birds before they are visible. Expansion is the next move on the farmer's agenda because of the success of his birds. Ewart Sylvester plays baroque music to his turkeys and says it has made a big difference to their health and happiness."Initially it was done because the birds were very rowdy in the pen and to us it seemed to be too loud," he said."When we walk out from the house and we look across the paddock and you can see them winging it, well, it puts a smile on your face when you can see a happy bird."It makes a difference for them and we believe it makes for a more tender meat." Read more here;http://www.abc.net.au/news/2015-08-28/organic-turkey-appeal/6728022 https://veterinarymedicineechbeebolanle-ojuri.blogspot.com/