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Friday, May 20, 2016
Nintendo wants to get into healthcare and restaurants.
Nintendo is best known as a gaming company, but you could soon be seeing the familiar logo on everything from restaurants to healthcare devices.The Japanese company plans to update its Articles of Incorporation at a shareholder meeting to be held on June 29, with a view to diversify its business interests. If approved, Nintendo will expand the "purpose of the company" into new fields, including: 1)Development, manufacturing and sale of medical devices and health devices. 2) Development, manufacturing and sale of computer software. 3)management of and investment in eating establishments, stores and entertainment sites.4) Licensing of intellectual property rights.
Medical and health devices, meanwhile, could be Nintendo's long-rumoured 'Quality of Life' initiatives coming to fruition. Announced in 2014, Nintendo had plans for sleep monitors and, before that, vitality sensors that promised an array of potential health and lifestyle benefits. The sleep tracker was put to bed in February, but the proposed additions to the Articles of Incorporation could indicate there are still related plans. Don't expect much, if any, connection to gaming though.
That leaves "eating establishments" and IP rights. The latter is no surprise - Nintendo has been planning a wider use of its characters and properties for a while now, and we're already starting to see the results.
Nintendo itself has rarely defined itself as a games company; rather, it's a company that happens to make games. It was founded in 1889, making Hanafuda cards, and over the decades has had its fingers in everything from toys and arcade machines to Japan's infamous love hotels. Whether Nintendo follows through on its new business categories or if it's simply adding them to cover bases for loose plans remains to be seen. However, with the still-secretive Nintendo NX to be revealed later this year and launch in March 2017, it's shaping up to be an interesting time for the House of Mario.
Culled from wired.co.uk
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