Ponmo Summit 2023 : discouraging the consumption of animal hides.

 The race to revive the leather industry is on and a multifaceted approach is needed to tap into the $300 billion dollars revenue opportunities in the leather value chain.

 Presently 88% of animal hides in Nigeria is processed as food, the popular Ponmo while only 12% is available for the leather industry.

The diversification of the economy by promoting industrialization in other sectors can be achieved if more attention is given to the leather value chain. A policy to increase in the proportion of animal hides available for the leather industry is a good place to start the campaign to discourage the consumption of ponmo.

The love for ponmo is depriving us of revenue from foreign investment through trading of leather goods and accessories as well as stifling growth of the leather industry. The leather value chain is  enormous with the capacity to generate over 500,000 jobs thereby eliminating unemployment as well as reducing poverty level.

  The questions we should ask now are : how can we get more animal hides for leather production? how can we tap into this huge Forex earnings? what can we do to discourage the eating of these hides? what incentives can be given to ponmo processors//dealers so that hides will move out of food chain to leather chain? 

 These answers will form a pathway for the desired industrialization drive as well as promotion of the leather value chain as discussed at the ponmo summit 2023.

 How can the consumption of hides  be discouraged?  create an awareness about the health implications of ponmo. It is no news that eating ponmo has been linked to cancer, liver and kidney disease e.t.c

Do you know that ponmo is fried using animal fat called tallow?

Do you know the processors reuse these oils severally without discarding ?

Do you know that the particles in the oil from fried ponmo are not drained out,increasing the possibility of poisoning due to bacteria growth?

 Studies have shown that animal fat is rich in  saturated fat which can cause heart disease as well as obesity. Further studies has shown that oils that foams/bubbles or has changed color should not be reused and that reusing oil results in release of free radicals in the body causing inflammations and cancer.     The free radicals released in the body has also been linked to central nervous toxicity

  Look at the oil used for frying ponmo.

Animal fat .

 Oil used for frying the ponmo.

The state of oil at the start of the processing the next  day.

More ponmo stories....

HALAL MEAT: HOW TO TAP INTO THE MULTI-BILLION DOLLAR INDUSTRY.

 Halal is Arabic for permissible. Halal food is that which adheres to Islamic law, as defined in the Koran. The Islamic form of slaughtering animals or poultry, dhabiha, involves killing through a cut to the jugular vein, carotid artery and windpipe. 

 The global halal meat market size is expected to grow at a Compound annual growth rate of 7.8% during the forecast period (2021–2030). Growing consumer awareness about the certification methods that offer varied benefits is anticipated to be a major driving factor boosting the demand for halal-certified products. 

The perception attributed to the methods is important while knowing the choice of customers in consideration with the product they would prefer to buy.

 The halal meat market is a growing market as people are becoming more aware of the health benefits it provides. More than 50% of non-Muslims are aware of the concept of ‘halal’ that is associated with cleanliness and hygiene. 

It is a healthy way to consume meat because you are sure its hygienically processed and all food safety protocols are adopted. 

2) It is a good niche market if you want to join the exporting arm of the meat industry .The importation of meat and poultry products into Gulf Cooperation Council (“GCC”) nations, and other Islamic countries, is big business. 

 HOW TO TAP IN....

  

Ijebu Ponmo : Inside story of ponmo business in Ogun State community.

 Ijebu Ponmo, what is it really? Is Ijebu Ponmo wholesome? is Ijebu Ponmo really from IJEBU? Is this Ijebu Ponmo from cattle hides?

Lets go into the Ogun community where its all happening.

Inside multi-million naira ponmo business in Ogun community. According to this story in the Nation newspaper published on 1/Oct/2022. One of the merchants, Aliu Adewale interviewed said, “The cow skin comes in containers and a container contains a minimum of 4,000 pieces. 

Containers carrying small sizes of cow skin cost over N25 million each.“Some people prepare them dry and send them abroad. But I don’t export mine. 

Women come from places like Ondo, Lagos, Ibadan and so on to buy it. “The dry one is even sold in some supermarkets. The number of women involved in this business is very high. ”Quantifying the natives involved in the business, he said: “Fifty per cent of our people are into the business. There are people who only travel to the north and other places like the Sudan to bring in the cow skin. “Another set of people will go and buy from them and process it and another set will come to Ijebu Igbo from different locations to buy it.

 “The cows that are killed in Nigeria are not enough to meet the quantity of ponmo that we process, so people go outside Nigeria to get it. “Besides the amount of sunshine in Nigeria cannot be compared with what obtains in the Sudan. The intensity of sunshine in their country makes their cow skin to be different from ours.” read more here. 

 There really is there is no Ponmo IJEBU, what we have is hides imported to the country and procured from the North and processed in Ogun state. This is then distributed to various states in the country. Is it true that animals slaughtered is not sufficient for ponmo? this is not true: Lagos alone slaughters 6,000 heads of cattle daily, i believe processing these should be enough. There are abattoirs all over the country and i believe the hides processed can be sufficient. watch this video about ponmo ijebu HERE 

                                                                         

Economic implications of buying ijebu Ponmo. 

 1) Butchers are not selling the hides as more merchants are joining the ijebu ponmo trade. 2) Ponmo sellers dealing in authentic ponmo are recording low sales, return investment is low. 3) Legitimate investors in the ponmo business are winding down activities. 

 What next? tell someone to tell someone that Ijebu Ponmo is not really ponmo. The hides are not tracable, you dont know which animals you are consuming. The ponmo is laced with preservatives making these non-edible. 

#support your #local butchers .

 Read about ijebu ponmo....

PONMO: There is more to the consumption of Ponmo

 Sometime ago there was an influx of bad ponmo into the country.These bad ponmo are actually hides and skin meant for the leather industry that some unscrupulous merchants smuggle and sell for human consumption. These ponmo are identified by the smell of the chemicals added to preserve the leather and unusual thickness. There was a raid on certain facilities with confiscation of the products and arrest of some merchants. Read more here.

Do you know that some bad elements have devised other modes of operation?

Do you know that hides and skin meant for leather are still processed and sold to consumers?

Do you know that some merchants go to the north to buy hides and skin for leather and process?

Do you know that the popular Ponmo Ijebu is not wholesome?

Do you know that merchants go to the north procure hides and skin meant for leather industry and process for consumption?

Do you know that in the north the leather merchants say" TAKALAMINKANO, NAMAN LAGOS?

Meaning shoe in Kano is meat in Lagos.

Let me show you the ponmo ijebu before and after processing.

Ponmo Ijebu.

Ponmo Ijebu.

Processed Ponmo ijebu.

When people are looking for cheap, they end up buying rubbish. Support your #local butchers buy wholesome  products. Tell someone to tell someone to say no to Ponmo Ijebu.

Read more about ponmo ijebu? find out next post.

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