How to grow your niche in the red meat value chain using the franchise model.Franchising as simple as it looks, its a powerful business tool for expansion , growth. and wealth creation.
Franchising in the red meat value chain is an easy strategy to expand the red meat value chain, in terms of investors, unemployed youths and cattle merchants.
Franchising in the red meat value chain using meat markets and hubs as our focus. You want to tap into the red meat value chain? want to have a meat market or hub in your area? you are young but want a side hustle or you are young and unemployed with interest in red meat business? Welcome to the red meat hub.
Franchising in the red meat value chain. How will you key in to the business? Take a trip to a registered abattoir and watch operations in the mechanized abattoir. Follow through the process and link up with operators that have a brand they promote or operators that just slaughter ,cut and package for you for onward delivery to your store.
Scenario 1: abattoir operator has a brand that sells packed beef, and beef products. Meet the operator, discuss on franchising his brand in your neighborhood and beyond.
The franchisee agrees to terms of operation and he starts to collect beef,branded by abattoir operator at minimal cost. The advantage of this model is that franchisee provides outlet, pays for startup cost ( employers) along side other logistics, the brand expands all over.
Dr. Henrietta Ojuri, value chain strategist.Scenario 2: Abattoir operator has a beef brand that markets beef an beef products. The operator creates an investment pool by rolling out investment plans by way of franchising. The investors pay a token to join the investment pool and the operator provides branded refrigerators for investors. Investors collect specified amount of products without paying upfront but will remit money on specified dates as stipulated in the contract.
Advantage here is there is a pool of investors creating brand awareness all over, there is a token payable by startup and this model will attract young entrepreneurs in the red meat value chain.
Scenario 3: There is no brand you want to hook up with but still interested? Go to the abattoir, mechanized slaughtering and hook up with operator. Buy a cow, slaughter in the mechanized line, cut to different sizes(1kg/2kg) then get a cooling van/refrigerated van to transport meat to your location. The different stages attracts costs , so how do you rejig this model? Next time, we conclude.
