An international study conducted by Unilever reveals that more than a third of consumers (33%) are now choosing to buy from companies they believe are producing in accordance with ecological principles, and the majority of consumers nowadays expect that products they buy fulfill high social, ecological and ethical standards (source: Unilever).
When buying, consumers are wondering: 'Is this product good for my family and me? Is this produced in a healthy way? Although the label claims it is organic, is it really? Is it possible for a false statement to be on a label? Is the price I’m paying justified?
Although there are already many certificates that seem to guarantee the origin of the product, there is only one which has definitive rules for growers to follow.
Although there are already many certificates that seem to guarantee the origin of the product, there is only one which has definitive rules for growers to follow. The GLOBALG.A.P. is a food safety standard developed to regulate food production processes from micro to macro level of producing. GLOBALG.A.P. certificate can provide the customer a complete transparency of the food production process, from the farm to its final product.
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