China set to curb high pork consumption with the "Terminator."

Meat consumption in China has grown sixfold since 1978. Pork is a popular meat in China, as pig farming takes center stage in the country. The success of pig farming in China has seen more and more people venturing into the business and more and more people consuming pork.There are nutritionist who believe that cutting meat consumption prolong life and ensures healthy living. The vegan group canvasing for a life of veggies have also shown that life without meat is possible and beneficial. The Chinese Food Guide Pagoda, in which meat is not taking top priority also encourages more of Water, cereals, tubers and legumes as being very important in the diet. The guide also canvases for more vegetables and fruits and small amounts of roughly 40-75 g/day of meat to be acceptable. The government in line with the food guide have enlisted Arnold Schwarzenegger, James Cameron and Chinese actress Li Bingbing in a new video aimed at the Chinese people, in an attempt to reduce the country’s meat consumption.The tagline of the video is Less meat, less heat, more life. They are to help promote the campaign which was set up by the Chinese government to curb meat consumption by 50% - of which pork is taking a large share. Schwarzenegger, who is very popular in China, is to leverage on this to win the Chinese people over said, “If they tell you to eat more meat to be strong – don’t buy it.” The action spearheaded by WildAid, an American-based environmental organisation.The video is part of a broader strategy which include billboards and a Web campaign, shows the actor walking through a damaged landscape which allegedly is destroyed partly by carbon emissions due to animal production.