McDonald's and Pokémon Go.

Companies are cashing in on the frenzy of the pokemon go players to make sales and expand their brand. Many companies are trading with pokemon go spike to grow their sales and consumer base. Pokémon Go's first sponsored location in Japan will be will be McDonald's -Japanese site Excite News reports that the fast food chain will be partnering with Pokémon Go developer Niantic on the game's debut in the land of the rising sun. The possibility of sponsored locations in Pokémon Go to help monetise the free-to-play game was reported last week. Developer Niantic has yet to confirm details, but the scheme would likely see stores and brands paying a fee to be able to offer rare items or Pokémon, enticing players to visit and, hopefully, spend with them. McDonald's Japan has also declined to provide details on what the partnership will entail, only saying it is collaborating with Niantic to ensure the launch goes smoothly. An earlier leak suggests the 3,000+ restaurants across the country could serve as special Gyms where trainers can battle. The size and importance of a partnership with McDonald's can't be understated, though. Japan has the largest number of restaurants for the brand outside of the US, creating a huge portal to expose the game in. Ironically enough, the attention that partnering with McDonald's could bring to the mobile game may have cooled Niantic's boots on when to actually launch. See more