Franchising, this model grants an individual rights to sell their goods or services under a registered brand identity. This model allows an entrepreneur jump on the success train by starting a business with a successful brand,thus cutting the rigors of starting a new business, a new brand.
Franchising is leveraging on an already established brand to start a business and its a win-win model. The franchisor uses this model as a growth strategy to expand brand while the franchisee is joining a successful brand, riding on the brand's network.
Agricultural franchising, leveraging on this model to grow your brand by establishing global networks.Agricultural franchising will create better opportunities for empowerment while creating brand awareness in every nook and crannies .Agricultural franchising using the lean startup model will create greater coverage within a short time.
Agricultural franchising is a viable model in value chain creation and expansion. It allows various individuals to find a niche in the value chain, locate a successful key player in the niche and start a franchise.
Dr. Henrietta Ojuri, value chain strategist.Agricultural franchising in the context of the red meat value chain. Interested in the red meat value chain,but dont have money to own an abattoir or livestock hubs? Look at how you can key in, using the franchising model.
There are registered meat shops with branded products, from traceable abattoirs. An investor interested in the red meat value chain can hook up with these brands and start a franchise in another part of town. The advantages of starting a franchise in the meat mart niche is as follows:
1) low startup cost . 2) building business on an established brand identity 3) potential for expansion of business.
To be continued.
