Halal is Arabic for permissible. Halal food is that which adheres to Islamic law, as defined in the Koran. The Islamic form of slaughtering animals or poultry, dhabiha, involves killing through a cut to the jugular vein, carotid artery and windpipe.
The global halal meat market size is expected to grow at a Compound annual growth rate of 7.8% during the forecast period (2021–2030). Growing consumer awareness about the certification methods that offer varied benefits is anticipated to be a major driving factor boosting the demand for halal-certified products.
The perception attributed to the methods is important while knowing the choice of customers in consideration with the product they would prefer to buy.
Moreover, there are other driving factors involved that will increase the demand for halal meat in the coming years. Factors such as growing spending of customers to buy food, lifestyle changes, and the ever-growing middle-class populations in developing countries.
Top Key Market Drivers:
The halal meat market is a growing market as people are becoming more aware of the health benefits it provides. More than 50% of non-Muslims are aware of the concept of ‘halal’ that is associated with cleanliness and hygiene.
Overall 47% of people are aware of the concept. Young people are more aware and woke in terms of understanding different cultural concepts. It was found that 63% of the young population between the age of 18 and 24 thoroughly know the concept.
In the halal meat concept, animals are killed according to Islamic Shariah law.
This law states that the animal should be treated nicely when alive and should be slaughtered by hand. The goal is to minimize the pain for the animal while it is being killed. This method has an advantage in quality, wholesomeness, and edibility. Slaughtering an animal in a kind manner is more humane as compared to slaughtering it with a machine. Thus, this law is anticipated to boost market growth to a great extent.
WHY BOTHER ABOUT HALAL MEAT?
1) It is a healthy way to consume meat because you are sure its hygienically processed and all food safety protocols are adopted.
2) It is a good niche market if you want to join the exporting arm of the meat industry .The importation of meat and poultry products into Gulf Cooperation Council (“GCC”) nations, and other Islamic countries, is big business.
3)The Muslim population reached 1.8 billion in 2015 and it is expected to be the world’s fastest growing religious group, increasing by 70% to almost 3 billion people by 2060, according to the forecast made by Pew Research Center.
Very good news for the halal meat industry, seeing that the main driver for this market is set by the Muslim expenditure on halal meat and related products.
