AGRIBUSINESS: HOW TO PACKAGE FRESH PRODUCE TO ATTRACT CUSTOMERS.

AGRIBUSINESS: HOW TO PACKAGE FRESH PRODUCE TO ATTRACT CUSTOMERS.

Farmers invest time and care to cultivate and harvest their produce. To attract the consumers, they need to ensure their products stay fresh with a packaging that will please buyers.

 Packaging is the first step towards adding value to fresh produce. Decent packaging sets the tone for what follows; it catches the consumers eye first. If you want to see this at work, visit the fresh market stores and you will notice that many consumers make decisions on what to buy based on packaging. 

A good  number of people buy  fresh produce on most occasions, some make purchases after work, when they are tired and in such a case  they have five to 10-minute stops off at the supermarket on their way home.

 They want to run through few items, get back in the car and get home.  This is where prepacked fresh produce come in handy. With growing competition, farmers should invest time and effort in creating a product that is pleasing to the eye and picks the interest of a busy customer passing by the aisle.

     A good packaging should make the consumer take a second look. Because consumers are in a hurry, the brand name may not be enough to catch his eye. The  Package shape, color and design is another way to add  value to your brand  for better  identification.

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