Chicken processing and production has been discussed at various intervals,with new innovations introduced.One of such ideas is the chicken sausages and how it can be incorporated into the school feeding programme and also a better way to source animal protein with enormous health benefits. Read here;http://veterinarymedicineechbeebolanle-ojuri.blogspot.com.ng/2015/10/chicken-sausages.html
The fast food giant McDonald’s is about to add chicken and turkey sausages into their menu and industry watchers have noted that this move will turn the revenue up in the agricultural sector. The introduction of chicken sausage and turkey sausage products in test markets, the two poultry proteins have potential to land on all-day breakfast menu and any time McDonald’s introduces a new menu item, it leaves a mark in the agricultural industry.
According to a Brand Eating report, McDonald’s has been testing a chicken sausage patty product in New England, since February, and a turkey sausage product in Southern California.There is no denying that McDonald’s move to serving all-day breakfast has been beneficial to the egg and pork industries. But to date, the broiler and turkey industries have not been directly affected.
When those two breakfast items being tested become a part of the permanent menu, the broiler and turkey industries will get a bigger share in the competition among animal proteins. That share is apt to increase further if chicken and turkey sausage products make it into the all-day breakfast menu.
The outcome of the market tests for these turkey sausage and chicken sausage products could transcend McDonald’s.After all, McDonald’s has been known to make business decisions, only to be followed by other restaurants.
In September 2015, McDonald’s announced that it would transition its entire supply of eggs in the U.S. and Canada to cage-free. Since that time, scores of restaurant chains, grocery retailers, food processors and food service providers have announced commitments to also phase out eggs from caged hens.
McDonald’s in March 2015 announced a new policy in animal antibiotic use, vowing to phase out the use of antibiotics used in human medicine in its broiler chicken supply in the U.S. It revealed in October 2015 it would do the same at its Canadian locations.
Taco Bell, earlier this week, announced a policy that nearly mirrors the one released by McDonald’s.read more (www.wattagnet.com)
This trend setting factor will see many more chains following, so will other nations jump in and this truly will be a revenue spinner for poultry farmers,food processors and food courts.
# poultry value chain champion # veterinarian # vetpreneur # food vendors # retail stores # chicky delight.
