E-Livestock Global today launched a first-of-its kind solution powered by Mastercard’s blockchain-based Provenance solution, empowering Zimbabwean farmers to prove the origin and health records of their cattle, while reducing risks to buyers.
A first in the Middle East and Africa, the solution brings new hope to the country’s agricultural sector after an outbreak of tick-borne disease in 2018 led to the death of 50,000 cattle.
The lack of a traceability system has seen Zimbabwe unable to export beef to lucrative markets in Europe and the Middle East in recent years, reducing export earnings from beef, which are important to the country’s economy.
The E-Livestock Global solution brings end-to-end visibility to the cattle supply chain. Commercial farmers and dipping officers tag each head of cattle with a unique, ultra-high frequency RFID tag – as mandated by the Ministry of Agriculture – and register it and its owner onto the solution. Each time the animal gets dipped, vaccinated or receives medical treatment, the tag records the event onto the traceability system.
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