How To Create a QR Code For Your Small Business.

Originally designed for the automotive industry in Japan, a QR code uses numeric, alphanumeric and byte/binary encoding modes to store data that can be easily accessed with your smartphone, tablet or PC. Unlike a traditional barcode which stores limited data, a QR code has a lot more information. This odd looking image has now evolved to provide a wide range of services, and many countries in Asia it is the go to technology for quickly connecting users to information and services. In China QR codes are used to make payments offline, sharing a password protected Wi-Fi network, transferring money, sharing contact information, logging in to a website and much more. One of the greatest selling points of QR codes is the ease in which it quickly engages users. How to generate your code; the process is so easy, you will be wondering why you didn’t use it sooner. After you create your first code, you will be looking for new and innovative ways to deploy the QR codes so you can connect with your customers in the physical and digital world. The first step is to find a QR code Generator. Here are five you can use right away. You can use the traditional links, as well as the QR codes. The common generators include 1)QR Code Generator 2)Goqr 3) Webqr 4)Visualead and 5) QRstuff . The next step is Create, design and link the code. It can be linked to any URL, including Facebook, YouTube, LinkedIn, Instagram and other social media outlets for immediate access to the content you want your customers to see. There are two types of QR codes, static and dynamic. A static code is fixed, meaning the data that is stored in it cannot be changed, while a dynamic QR code can be edited any time. You can get really creative when you create a QR code and add color, your company logo and even animation. Test the QR code. You want to make sure the code is working, and it sends you to the right destination. This is especially important if you use a static code, because you cannot edit it. Track how your QR code is performing. You can now analyze the performance of the codes you create by monitoring how much traffic is coming from them, as well as what actions users are taking once they arrive at your website or other destination. Make your QR code accessible to everyone. If you require a special scanner or app, you will greatly limit the number of people that will follow through. Make it app-agnostic so anyone can scan your QR code with their mobile device. After all access is the ultimate goal, and you don’t want to drive people away by making it unnecessarily complicated. Once you create a QR code, you can get very creative with them. A South Korean grocery store placed a stand in a subway station with QR codes of the items it sells. All customers had to do is scan the code and purchase their groceries, which according to the company makes the deliveries the same day. This is just one example, here are some additional ways you can use it: 1)Direct customers to your digital presence 2) A discount code 3)Link to Google Maps 4) Link it to your app 5) Place in a takeout menu so customers can place an order right away. 6) Act like a URL on a direct response advertisement 7)Add it to business cards so the contact information can be downloaded instantly The ubiquity of mobile devices has made product information one of the most important factors for consumers looking to purchase an item. QR codes, can offer information on any product or service you provide and make it accessible right away. It is easy, cheap and worth trying if you are a small business. read more at small business trends.