Friday, July 17, 2015

HOW TO START PREMIUM PROCESSING CHICKEN BUSINESS.

The clamp down on importation of frozen poultry to the country has called for strategic planning and marketing of our home grown poultry.The poultry farmers are working relentlessly to ensure that the products are readily available and very affordable.

 The farmers have joined forces with marketers,cold store operators and various marts.The farmers sell their products to the marketers,who in turn process for customers in the market.This is usually for customers that prefer to buy live chicken and process them.

The cold room operators have gone a step further,by liaising with farmers and procuring live chicken which they process and package the chicken for customers.These are presented as full chicken,quarter or half chicken,they also sell in parts depending on the taste of the client.

These type of home processed chicken can easily be recognized as the feathering points are still visible,unlike the machine plucked birds. There are other marketers that buy from large farms where production processes s are automatic,the birds are plucked with large machines,processed and packaged for sale in supermarkets,cold rooms and shopping malls.

The poultry farmers have you covered irrespective of your choice,so patronize your local farmers. The major advantages of homegrown "NAIJA" CHICKEN is that they are not pumped with growth hormones or preserved with carcinogenic chemicals,they are also not loaded with antibiotics and they are so tasty.

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